2020 celebrates the 75th anniversary of the brand and we are extremely proud of this. To honor this special milestone, we are introducing a special historical tour at our historical diamond factory. A family business founded in 1945 by Samuel Gassan in the Amsterdam diamond district. Today, it is located in one of the most iconic and monumental buildings of the diamond city in Amsterdam; a beautiful restored originally steam-driven diamond factory. With 75 years of knowledge and craftsmanship, We will tell you everything about the history of the diamond industry in Amsterdam.
This tour also offers a trip down memory lane with an explanation of the history of our family business, including all the highlights of the past 75 years. One of our guides will tell you in detail about all these highlights. From the way in which the construction of the beautiful building was realized and the foundations implemented by the creator himself, up to the success of the company. After this tour, experience the ultimate shopping experience in our Boutique with brands such as Tudor, Jaquer-LeCoultre, IWC, Chopard, Tag Heuer, Longines and also Choices by DL and GASSAN Fine Jewelry and by GIGI. Here you will also find the the75 anniversary jewelry collection and the 'Legacy Edition GASSAN Watch' which was made in collaboration with the Swiss watch brand Louis Erard for this special milestone.
Highlights
An extensive tour in the diamond factory where you learn everything about the history of the family business.
Learn all about the diamonds: Carat, color, clarity and cut, including the unique GASSAN 121.
Experience the ultimate shopping experience in the Boutique with brands such as Tudor, Jaquer-LeCoultre, IWC, Chopard, Tag Heuer, Longines and exclusive in-house Rolex Boutique.